* In their seminal paper on deliberate practice Anders Ericsson and his collaborators survey these studies.

Distribution Doldrums In between personal sales salespeople obviously required and traditional advertising no salespeople required there is a dead zone.

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They see their role as enabling others productivity not necessarily protecting their own.

They take things too personally.

For example a basic principle in most management books is that you should never embarrass an employee in a public setting.

Through that process eleven companies made acquisition offers of some form.

The lesson learnedthat animal lovers are welcome or that employees can live however they wantmay provide some societal value but it does not connect to your business in a distinguishing way.

Forcing content producers onto social media also has negative effects on the ability to go deep.

To return to our question about why cultures of connectivity persist the answer according to our principle is because its easier.

What you can do even a child can do what you cant do even Einstein couldnt have done.

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I decided to take a stand.

IF YOU BUILD IT WILL THEY COME EVEN THOUGH SALES is everywhere most people underrate its importance.

According to them IT startups work because we created computers ourselves and designed them to reliably obey our commands.

A Wall Street Journal cover piece quoted a money managers reaction to our offering as Wow they were desperate.

Instead of mailing a check that would take to days to arrive PayPal let buyers pay as soon as an auction ended.

In the early s for example anyone could start a blog but to gain even just a handful of unique visitors per month required that you actually put in the work to deliver information thats valuable enough to capture someones attention.

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It didnt take him long to realize that these ambitions would be thwarted so long as his main professional skills could be captured in an Excel macro.

But he wasnt satisfied with busyness alone.

Now it was time to reclaim his life from his stuff.

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I would go so far as to argue that someone following this combination of comprehensive scheduling and a willingness to adapt or modify the plan as needed will likely experience more creative insights than someone who adopts a more traditionally spontaneous approach where the day is left open and unstructured.

Nevertheless the day came when I needed to hire someone else someone with more experience to run the function that I had previously entrusted to my loyal friend.

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Stand up to the pressure face your fear and tell it like it is.

Its possible to question whether anyone should really be awarded a legally enforceable monopoly simply for having been the first to think of something like a mobile software design.

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I had a CFO who didnt know software accounting a head of sales who had never sold software and a head of marketing who did not know our market.

Part of what fueled social medias rapid assent I contend is its ability to short-circuit this connection between the hard work of producing real value and the positive reward of having people pay attention to you.

The next day I gave the following speech at the all-company meeting It has come to my attention that many people are uncomfortable with the amount of profanity that we use.

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But you must overcome this distrust of structure if you want to approach your true potential as someone who creates things that matter.
These questions will help you get started in crafting your deep work ritual.

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